Name: How big brands can help save biodiversity
Uploaded: 2010-08-16T08:43:00Z
Duration: 19 min 12 s
Description: Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

Jason Clay: How big brands can help save biodiversity

How big brands can help save biodiversity

Discover how Jason Clay's initiative with 100 companies could redefine global markets to prioritize sustainability over depletion.

Jason Clay's roundtables are not just meetings but battlegrounds for setting the green standards of tomorrow's consumer goods.

By focusing on 100 pivotal companies, Jason Clay illustrates a strategy to trigger an eco-friendly overhaul of global production.