Ideas change everything

Jan Chipchase sobre os nossos celulares

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Jan Chipchase |

TED2007

• March 2007

O pesquisador da Nokia, Jan Chipchase, em sua busca pela compreensão de como nós interagimos com a tecnologia, foi levado dos vilarejos em Uganda para dentro de nossos bolsos. Ele fez algumas inesperadas descobertas nesse caminho.

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Want to use TED Talks in your organization?

O pesquisador da Nokia, Jan Chipchase, em sua busca pela compreensão de como nós interagimos com a tecnologia, foi levado dos vilarejos em Uganda para dentro de nossos bolsos. Ele fez algumas inesperadas descobertas nesse caminho.

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This talk was presented at an official TED conference.

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About the speaker

User anthropologist

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As Executive Creative Director of global insights for frog design, Jan Chipchase travels around the world and inside our pockets in search of behavioral patterns that will inform the design of products we don't even know we want. Yet.

This talk was presented at an official TED conference.

Read our curation guidelines.