Ideas change everything

Can design save newspapers?

1,196,488 plays|

Jacek Utko |

TED2009

• February 2009

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

About the speaker

Newspaper designer

See speaker profile

Could good design save the newspaper -- at least for now? Jacek Utko thinks so -- and his lively, engaging designs for European papers prove that it works.

This talk was presented at an official TED conference.

Read our curation guidelines.