Ideas change everything

Profit nije uvek cilj

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Hariš Manvani (Harish Manwani) |

TED@BCG Singapore

• October 2013

Verovatno ne očekujete da izvršni direktor jedne od vodećih svetskih kompanija vidi dalje od procene vrednosti ili iznosa na računu. Ali Hariš Manvani, izvršni direktor Unilevera, iznosi argumente koji pokazuju da je uključivanje vrednosti, cilja i održivosti u donošenje najbitnijih odluka ne samo praktično, već da je to i jedini način za odgovorno vođenje posla u 21. veku.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Verovatno ne očekujete da izvršni direktor jedne od vodećih svetskih kompanija vidi dalje od procene vrednosti ili iznosa na računu. Ali Hariš Manvani, izvršni direktor Unilevera, iznosi argumente koji pokazuju da je uključivanje vrednosti, cilja i održivosti u donošenje najbitnijih odluka ne samo praktično, već da je to i jedini način za odgovorno vođenje posla u 21. veku.

Want to use TED Talks in your organization?

Sign up for updates from Unilever's Project Sunlight, a movement to provide half a million meals to hungry families.

About the speaker

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Harish Manwani joined Unilever as a management trainee in 1976; he is now the company's chief operating officer.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

Sign up for updates from Unilever's Project Sunlight, a movement to provide half a million meals to hungry families.