Ideas change everything

Toward a science of simplicity

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George Whitesides |

TED2010

• February 2010

Simplicity: We know it when we see it -- but what is it, exactly? In this funny, philosophical talk, George Whitesides chisels out an answer.

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Want to use TED Talks in your organization?

Simplicity: We know it when we see it -- but what is it, exactly? In this funny, philosophical talk, George Whitesides chisels out an answer.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

About the speaker

George M. Whitesides

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In his legendary career in chemistry, George Whitesides has been a pioneer in microfabrication and nanoscale self-assembly. Now, he's fabbing a diagnostic lab on a chip.

This talk was presented at an official TED conference.

Read our curation guidelines.