Ideas change everything

Simplicity sells

2,038,332 plays|

David Pogue |

TED2006

• February 2006

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

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Want to use TED Talks in your organization?

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

About the speaker

Technology columnist

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David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.

This talk was presented at an official TED conference.

Read our curation guidelines.