Ideas change everything

Iznenađujuće rešenje za plastiku iz okeana

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Dejvid Kac (David Katz) |

TED@IBM

• December 2017

Da li možemo da rešimo problem zagađenja oekana plastikom i ekstremnog siromaštva u isto vreme? To je ambiciozan cilj organizacije Plastična banka (The Plastic Bank): širom sveta rasprostranjen lanac prodavnica gde sve, od školarine do goriva za kuvanje i više, može da se kupi u zamenu za plastični otpad - koji se zatim sortira, melje i prodaje brendovima koji ga koriste kao "društvenu plastiku" u svojim prozvodima. Pridružite se Dejvidu Kacu kako biste saznali više o ovom koraku do zatvaranja kruga u kružnoj ekonomiji. "Sprečavanje plastike u okeanu je možda najbogatija prilika čovečanstva", kaže Kac.

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Want to use TED Talks in your organization?

Da li možemo da rešimo problem zagađenja oekana plastikom i ekstremnog siromaštva u isto vreme? To je ambiciozan cilj organizacije Plastična banka (The Plastic Bank): širom sveta rasprostranjen lanac prodavnica gde sve, od školarine do goriva za kuvanje i više, može da se kupi u zamenu za plastični otpad - koji se zatim sortira, melje i prodaje brendovima koji ga koriste kao "društvenu plastiku" u svojim prozvodima. Pridružite se Dejvidu Kacu kako biste saznali više o ovom koraku do zatvaranja kruga u kružnoj ekonomiji. "Sprečavanje plastike u okeanu je možda najbogatija prilika čovečanstva", kaže Kac.

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Learn more about The Plastic Bank, an ecosystem that reveals value and waste.

About the speaker

Plastics alchemist

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David is founder and CEO of The Plastic Bank, the world’s only organization to monetize plastic waste and provide an opportunity for the world's disadvantaged to collect and trade plastic waste as a currency.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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Learn more about The Plastic Bank, an ecosystem that reveals value and waste.