Ideas change everything

Dan Ariely pita: Kontroliramo li svoje odluke?

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Dan Ariely |

EG 2008

• December 2008

Bihevioralni ekonomist Dan Ariely, autor knjige "Predvidljivo iracionalni", koristi klasične optičke iluzije, kao i (katkada šokantne) rezultate svojih istraživanja koji prkose zdravom razumu, kako bi pokazao da nismo tako racionalni kako mislimo kada donosimo odluke.

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Bihevioralni ekonomist Dan Ariely, autor knjige "Predvidljivo iracionalni", koristi klasične optičke iluzije, kao i (katkada šokantne) rezultate svojih istraživanja koji prkose zdravom razumu, kako bi pokazao da nismo tako racionalni kako mislimo kada donosimo odluke.

Want to use TED Talks in your organization?

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

About the speaker

Behavioral economist

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Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.

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Payoff

Dan Ariely | TED Books (2016)

Dan Ariely - *Payoff*

About Best of the Web

Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.