Ideas change everything

Why books are here to stay

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Chip Kidd |

Small Thing Big Idea

• January 2020

Despite the rise of e-books, physical books aren't going anywhere. Graphic designer Chip Kidd shares why their design is so lasting.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Despite the rise of e-books, physical books aren't going anywhere. Graphic designer Chip Kidd shares why their design is so lasting.

Want to use TED Talks in your organization?

About the speaker

Graphic designer

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Chip Kidd's book jacket designs spawned a revolution in the art of American book packaging.

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Small Thing Big Idea

This TED series celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them. (Made possible with support from The North Face)

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