In this deceptively casual talk, Charles Leadbeater weaves a tight argument  that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't.

Charles Leadbeater: The era of open innovation

The era of open innovation

The open innovation model challenges traditional structures, turning users into producers and reshaping organizational landscapes.

Passionate amateurs innovate profoundly, driving 65% of US bike sales with a $58 billion impact from mountain bikes alone.

Radical innovation often emerges from users, not corporations; SMS and rap music are prime examples of user-driven creativity.