Ideas change everything

Genomics 101

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Barry Schuler |

Taste3 2008

• June 2008

What is genomics? How will it affect our lives? In this intriguing primer on the genomics revolution, entrepreneur Barry Schuler says we can at least expect healthier, tastier food. He suggests we start with the pinot noir grape, to build better wines.

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Want to use TED Talks in your organization?

What is genomics? How will it affect our lives? In this intriguing primer on the genomics revolution, entrepreneur Barry Schuler says we can at least expect healthier, tastier food. He suggests we start with the pinot noir grape, to build better wines.

Want to use TED Talks in your organization?

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

About the speaker

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Barry Schuler's multimedia firm Medior built key interactive technologies for AOL, helping millions connect to the Internet through a simple, accessible interface. Now, through venture capital (and wine appreciation), he wants to do the same for genomics.

About Best of the Web

Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.