Ideas change everything

Le pouvoir du but dans les entreprises

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Ashley M. Grice |

TED@BCG

• February 2022

Quel est le but d'une entreprise ? Ce n'est pas la même chose que la mission ou la vision, qui changent lorsque la direction change. La stratège Ashley M. Grice explique le pouvoir du but pour repousser les limites de l'innovation et apporter de la clarté à tous les aspects d'une organisation, du sommet à la base.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Quel est le but d'une entreprise ? Ce n'est pas la même chose que la mission ou la vision, qui changent lorsque la direction change. La stratège Ashley M. Grice explique le pouvoir du but pour repousser les limites de l'innovation et apporter de la clarté à tous les aspects d'une organisation, du sommet à la base.

Want to use TED Talks in your organization?

About the speaker

Ashley M. Grice

See speaker profile

Ashley M. Grice believes in the power of wonder and unconventional thinking to disrupt industries and the status quo.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute