Ideas change everything

A blueprint for entrepreneurship

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Alex Osterwalder |

TED Salon: Brightline Initiative

• November 2020

"Innovation, entrepreneurship and disruption are not about creative genius," says author and entrepreneur Alex Osterwalder. In this talk, Osterwalder presents a cunningly designed business model that could help you become a disruptor in your field, even if you don't have the technical know-how.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

"Innovation, entrepreneurship and disruption are not about creative genius," says author and entrepreneur Alex Osterwalder. In this talk, Osterwalder presents a cunningly designed business model that could help you become a disruptor in your field, even if you don't have the technical know-how.

Want to use TED Talks in your organization?

This talk was presented at a TED Salon event given in partnership with Brightline Initiative.

Read more about TED Salons.

About the speaker

Alex Osterwalder

Author, entrepreneur

Business thought leader Alex Osterwalder is on a mission to democratize innovation.

About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

Read more about TED Salons

This talk was presented at a TED Salon event given in partnership with Brightline Initiative.

Read more about TED Salons.