Ideas change everything

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How to engineer a viral music video

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Adam Sadowsky |

TEDxUSC

• April 2010

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

This talk was presented to a local audience at TEDxUSC, an independent event. TED's editors chose to feature it for you.

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About the speaker

Creative entrepreneur

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As the president of Syyn Labs, Adam Sadowsky merges art and technology to create interactive projects big and small.

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This talk was presented to a local audience at TEDxUSC, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.